We Buy Any Car: Library
Media Type:
Online
Brand
Agency
Country:
Industry:
The second ad in the major new campaign for webuyanycar.com launches - starring much-loved celebrity Phillip Schofield.
Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote.
The campaign, which launched with a 60-second TV teaser in December, uses the new strapline “So Quick. So Simple. So Schofield.” and aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”
Credits
Advertising Agency:
Brothers and Sisters, London, UKSenior Art Director:
Robbie FerraraSenior Copywriter:
Rory RobinsonAccount Director:
Amanda WrightSenior Account Manager:
Nadine AbeledoAgency TV Producer:
Kate BanksAgency Print Producer:
Seb RoskellPhotographer:
Kent WilliamsProducer:
Ben SullivanEditor:
Mark DaviesVoiceover:
Tim KeyTypographer:
Ricardo StocoDOP:
Jamie CairneyMedia Planning / Buying:
MediaComDate:
January, 2018
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