We Buy Any Car: Library


Media Type:

Online Online




The second ad in the major new campaign for webuyanycar.com launches - starring much-loved celebrity Phillip Schofield. Created by Brothers and Sisters, the second ad, ‘Library’ – one of a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield zip-wiring in at speed to open a library. Phillip cuts the ribbon and dashes off again, with the voiceover stating that whilst webuyanycar.com may not be as ‘quick as Phill’, you could sell your car within an hour of getting a quote. The campaign, which launched with a 60-second TV teaser in December, uses the new strapline “So Quick. So Simple. So Schofield.” and aims to prompt reappraisal of webuyanycar.com as “the most Phillip Schofield way to sell your car.”


Advertising Agency:

Brothers and Sisters, London, UK

Executive Creative Directors:

Will Flack, Aaron Willmer

Senior Art Director:

Robbie Ferrara

Senior Copywriter:

Rory Robinson

Account Director:

Amanda Wright

Senior Account Manager:

Nadine Abeledo

Agency TV Producer:

Kate Banks

Agency Print Producer:

Seb Roskell


Kent Williams

Director / Production Company:

Andrew Gaynord/ MindsEye


Ben Sullivan


Mark Davies

Sound Design:

Will Cohen, Mike Bamford/ String and Tins


Tim Key


Ricardo Stoco


Jamie Cairney

Media Planning / Buying:



January, 2018

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