Amtrak: Honk

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Transport, Tourism

FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand

Credits

Advertising Agency:

FCB New York, USA

Marketing Integration Leader:

Bill Miller

Group Management Director:

Suzanne Santiago

Account Director:

Melissa Pitts

Account Supervisor:

Quinn Schwellinger

Account Executive:

Jordan Abramson

Group Planning Director:

Raig Adolfo

VP Strategic Planning Director:

Mark Hall

CCO:

Ari Halper

ECD:

Stu Mair

GCD:

Gabriel Schmitt

ACD:

Kat Dudkiewicz, Adalberto Santana, Greg Nance

Copywriter:

Ken Syme

Art Director:

Justin Batten

Director of Integrated Production:

Leelee Groome

Executive Producer:

Stacy Flaum

Visual Effects / Post Production:

MPC

Sound Design:

Big Foote

Mixer:

Mike Marinelli/ Sonic Union

Production Company:

Epoch Films

Director:

Matthew Swanson

DOP:

James Laxton

Editor:

Dick Gordon, Spotwelders

Date:

September, 2017