Amtrak: Honk
Media Type:
TV
Brand
Agency
Country:
Industry:
FCB New York launches a two-part campaign platform for Amtrak entitled “Break the Travel Quo,” highlighting the frustrations associated with air and car travel, and causing consumers to rethink their travel options. From its inception, the campaign set out to offer consumers insight on how Amtrak travel alleviates the usual pain points of air and car travel, such as baggage and seating restrictions, limited cellular and Wi-Fi access, and traffic, to name a few. The integrated multi-platform campaign includes digital, radio and outdoor advertising, and stands to be a long-running platform for the brand
Credits
Advertising Agency:
FCB New York, USAMarketing Integration Leader:
Bill MillerGroup Management Director:
Suzanne SantiagoAccount Director:
Melissa PittsAccount Supervisor:
Quinn SchwellingerAccount Executive:
Jordan AbramsonGroup Planning Director:
Raig AdolfoVP Strategic Planning Director:
Mark HallCCO:
Ari HalperECD:
Stu MairGCD:
Gabriel SchmittCopywriter:
Ken SymeArt Director:
Justin BattenDirector of Integrated Production:
Leelee GroomeExecutive Producer:
Stacy FlaumVisual Effects / Post Production:
MPCSound Design:
Big FooteProduction Company:
Epoch FilmsDirector:
Matthew SwansonDOP:
James LaxtonDate:
September, 2017
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