Axe: The New Axe Effect

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

When you smell irresistible, anything can happen. The New Axe Effect is here.

Credits

Advertising Agency:

The Martin Agency, London, UK

Chief Creative Officer:

Danny Robinson

Executive Creative Director:

Ashley Marshall

Creative Director:

Mik Manulik

Senior Copywriter:

Dave Ashton

Senior Art Director:

Rahim Masunu

Junior Art Director:

Jesse Lane

Copywriter:

Eleanor Fialk

Production Company:

RESET Content

Director:

Henry Scholfield

Editor:

Joe Guest

Production Designer:

Mark Connell

Production Manager:

Daphne Do

Stylist:

Miguel Cervera

Post Production:

Twentyfour Seven

VFX Supervisor:

Ivan Lopez

Sound Company:

String and Tins

Song:

Jordan Dennis

Executive Producer:

Jen Beitler

Producer:

Javier Alejandro

Date:

May, 2021

Latest News

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign