Ad of the Day | AXE: Fine Fragrance Collection

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

Industry:

Health, Beauty

As part of the launch of AXE Pure Coconut, a part of AXE's new "Fine Fragrance Collection," marking the brand's second collaboration with the popular artist Bizarrap, the communications agency LOLA MullenLowe, along with the award-winning director Juan Cabral, bring us this music video.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Director:

Tomás Ostiglia

Managing Director:

Tom Elliston

Creative Directors:

Jorge Zacher, Dante Zamboni

Copywriter:

Augusto Callegari

Art Director:

Pedro Mezzini

Designer:

Maria Sancho Suay

Digital Creative Director:

María García Campos

Social Media Managers:

Ana Teijeiro, Gaby García

Junior Visual Designer:

Rodrigo Munoz

Account Director:

Carlos Solchaga

Account Executive:

Paula Portela

Head of production:

Felipe Calviño

Global Business Leader Personal Care:

Federico Duberti


Production Company:

MJZ

Direction:

Juan Cabral

MD / Executive Producers:

Lindsay Turnham

Head of Production:

Lucy Jones

Production Service Company:

Labhouse

MD:

Flora Fernandez Marengo

Executive Producers:

Majo Garofali, Agustín Ortiz Byrne

Line Producer:

Mariano Alvarez Casado

DOP:

Leandro Filloy

Production Designer:

Charly Carnota

Wardrobe:

Ariel Gurruchaga

Editor:

Warango

Post-production, VFX:

Glassworks Barcelona

Creative lead:

Javier Verdugo

Head of Production:

Olaia Casal

VFX Producer:

Marta Anton

3D Artists:

Lucas Cespedes

Set Supervisor and 2D lead:

Juan Listello

2D Artists:

Alex Sotilla, Noa Bofill

Colourist:

Julia Rossetti

Sound Design:

Aimar Molero

Vice President, Music Supervision:

Alex Menck

Date:

October, 2024

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