Barilla: Passtaword, 1
Media Type:
Print
Despite an increased awareness around cybersecurity, nowadays too many people continue to use extremely simple passwords that are easily cracked. But creating a secure password is easier than people think. It doesn't have to be too complex. It just has to be long. Like a passphrase: a password composed by multiple words.
On the occasion of World Password Day, Barilla invited everyone to upgrade their old passwords and create stronger ones (yet easy to remember) using their favourite pasta dishes, perfect examples of passphrases.
It's more than a password: it's a PASSTAWORD.
Credits
Advertising Agency:
We Are Social, Milan, ItalyExecutive Creative Director:
Alessandro SciarpellettiExecutive Creative Production Director:
Daniele PiazzaCreative Directors:
Stefano Cucinotta, Andrea FumagalliCreative Supervisor:
Alberto MoraSenior Art Director:
Camillo AddisEditorial Director:
Giuseppe SchiavoneEditor:
Carlotta MissagliaWriter:
Francesca StellutiHead of Client Services:
Miguel LimaSenior Account Director:
Paola TonettiSenior Account Executive:
Francesca RutiglianoAccount manager:
Nicole MattuzziAccount Executive:
Andrea GoriDate:
May, 2023
Ad of the day
Ad of the Day | Burger King: A Little More Confusing
9.7
Barilla: Passtaword, 3
9.6
Ad of the Day | Habitat: A Little Design
10.0
Latest News
May. 29, 2023
Open Announces the Appointment of Millie Vergara as Managing Director for the US Market
Former McDonald's executive joins the team to strengthen the business and client relationships based in Miami
May. 26, 2023
NASCAR Releases Second Installment of 75th Anniversary TV Campaign
30-second spot featuring Dale Earnhardt Jr. highlights current drivers and the countless roads leading to NASCAR’s top level