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Blink: Live With More

9.3

Media Type:

Film

Brand

Agency

Country:

Jordan

Industry:

Financial Services

With a brand purpose of inspiring a better way of banking and helping people break free from traditional banking establishments, the Middle-East's latest full-fledged Challenger Bank, Blink came to life to provide holistic banking solutions virtually and through a mobile application only. The crafty spot draws comparisons between traditional banking and neo banking, positioning Blink as a lifestyle brand that gives people access to more choice, freedom and control over their lives to #LiveWithMore. Seamlessly transitioning through scenes, the spot follows the story of a young man as he breaks free from all that was, and becomes part of a progressive world where he’s living his life to the fullest, so much so he’s taken up cooking, become a fitness freak, climbed what looks like the peak of Everest, started a cooking show, and even decided to befriend a bear and a frog all while investing in the world’s largest shoe collection!