Blink: Live With More

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Jordan

Industry:

Financial Services

With a brand purpose of inspiring a better way of banking and helping people break free from traditional banking establishments, the Middle-East's latest full-fledged Challenger Bank, Blink came to life to provide holistic banking solutions virtually and through a mobile application only. The crafty spot draws comparisons between traditional banking and neo banking, positioning Blink as a lifestyle brand that gives people access to more choice, freedom and control over their lives to #LiveWithMore. Seamlessly transitioning through scenes, the spot follows the story of a young man as he breaks free from all that was, and becomes part of a progressive world where he’s living his life to the fullest, so much so he’s taken up cooking, become a fitness freak, climbed what looks like the peak of Everest, started a cooking show, and even decided to befriend a bear and a frog all while investing in the world’s largest shoe collection!

Credits

Production House:

Good People

Date:

March, 2022

Latest News

Jan. 20, 2025

Ad of the Day | Jordans Punk up the World of Cereal with new Campaign

Created by Havas London, the campaign includes a hero 20 second film, which sees ice guns freeze-drying strawberries for Country Crisp

Jan. 20, 2025

The One Club's Tay Guan Hin Receives 2025 AAMS Hall of Fame Visionary Award

The prestigious award, presented at last week’s Singapore Admarcom Festival 2025, celebrates an individual who has consistently demonstrated exceptional creativity