Burger King: Born to be Flame Lovers

8.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

France

Industry:

Restaurant, Cafe

To celebrate the 70th anniversary of its flame-grilled taste, BURGER KING® France is launching a campaign showing babies marveling at their birthday cakes and inevitably being drawn to the candle flame in front of them. An authentic campaign, produced without using AI or retouching, and made up entirely of videos posted on the Internet.

Credits

Advertising Agency:

Buzzman, Paris, France

Date:

March, 2024

Latest News

Sep. 08, 2026

M+C Saatchi Talk Launches the Conversation Converter for The AI Era Of Earned Media

New strategic proposition positions conversation as the foundation of discoverability, authority and commercial growth

Sep. 08, 2026

Big Toys and Canva present "Welcome Princess", a 360° campaign Welcoming Princess Leonor of Spain

Canva's premium logo "crown" transformed into the campaign's central creative device and a symbol that connects the Princess's arrival at university