Burger King: It's Only Natural

8.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Portugal

Industry:

Food

Burger King has launched It’s Only Natural, a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the Whopper burger. The integrated campaign, created by the boutique creative network INGO The Agency, is inspired by the fact that kids want what their parents have. There is no performance or dialogue in the videos, just babies and toddlers' genuine reactions - either in awe or trying to reach for the burger - as their parents take a bite.

Credits

Advertising Agency:

Ingo The Agency, Hamburg

Date:

October, 2025

Latest News

Nov. 06, 2026

Liverpool FC's Christmas Campaign Delivers Football’s Biggest-Ever Thank You to Fans

Global multimedia Liverpool FC campaign spanning 5 continents will roll out until end of December 2026

Nov. 06, 2026

Georgia Natural Gas Brings Simplicity to the Chaos

ArtClass director Oren Kaplan’s Thanksgiving spot is the second film in Georgia Natural Gas’s "It's That Simple" campaign