Burger King: Blank Whopper

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Food

Despite voting being mandatory in Brazil, the abstention rate in the 2022 elections – the most recently held in the country – reached a record high, with 31 million people not voting. Understanding the importance of each vote and recognizing its social role, Burger King Brazil launched a campaign, created by DAVID Sao Paulo, aimed at encouraging the public to get out and vote. How? After the elections, which took place on Sunday, October 6, anyone who showed proof of voting at the counter of BK restaurants on Monday, October 7, could choose between receiving a free order of fries or onion rings. The voting receipt was not retained at the time of redemption.

Credits

Advertising Agency:

DAVID, São Paulo

Partner, Global CCO:

Pancho Cassis

Global COO:

Sylvia Panico

ECD:

Fabrício Pretto, Rogério Chaves, Marie Julie Gerbauld

ACD:

Renato Simon

Art Director:

Fernando Rihan, Nicole Gelbvaks

Copywriter:

Luiz Brodo, Nathalie Palomares

Account:

Tom Gil, Cacá Franklin, Malu Figueiredo, Carolina D’Assunção

Production:

Fernanda Peixoto, Ana Marques, Letícia Brito

Editor:

Silvio Figueira, Victor Folha

Planning:

Carolina Silva, Rafael Prieto, Barbara Pires, Bruna Biancamano

Media:

Márcia Mendonça, Karina Takara, Jefferson Souza, Brenda Cunha, Fabiana Rentes, Larissa Saad

Head of Digital, Transformation:

Toni Ferreira

Social Media:

Bárbara Bueno, Marcelo Reis, Ully Correa

Global PR Director:

Sandra Azedo

Client Approval:

Paulo Camargo, Igor Puga, Pedro Laguárdia, Saulo Faria, Jose Guilherme Machado, Ítalo Lôbo, Juliana Monteiro, Leandra Estevam, Julia Otoch

Production company:

Mol

Director:

Galileo Giglio

Photography Director:

Felipe Hermini

Executive Production:

Galileo Giglio, Joaquim Carriço

Sound Production:

CarbonoSoundLab

Date:

October, 2024

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