Dollar Shave Club: Order of the Blade

9.0

Media Type:

Experiential Experiential

Brand

brand

Country:

USA

Industry:

Health, Beauty

Dollar Shave Club, the brand that famously disrupted the grooming industry by calling out "corporate BS," is once again flipping the script with the launch of "Order of the Blade"– a pop-up, “out-house” ad agency made entirely of real customers. The brand is betting on the unfiltered, unscripted voices of 23 real Dollar Shave Club members to introduce its best razor ever, available in both the Signature 6 Blade and the Classic 4 Blade.

Credits

Production Company:

Humanaut

Chief Magician:

David Littlejohn

Chief Creative Officer:

Dan Jacobs

Chief Executive Producer:

Tommy Wilson

Chief Executive Officer:

Katie Nelson

Producer:

Alvaro Donado

Creative Directors:

Chris Baker

, Nathan Dills

Creatives:

Noah Wehr, Kelly Cabaniss, Jessica Auville, Sarah Masterson, Jason Corbin

Accounts Team:

Ben Gortmaker, Christian Castro

Project Production:

Jes Shipley

Date:

September, 2025

Ad of the day

Ad of the Day | REI: Rewind The Run 9.0 Ad of the Day | Down Under Film Festival: Holy Crocodile 9.0 Ad of the Day | Netflix: Wednesday's Black Tears 9.0

Latest News

Rubber Ducks, Bubbles and Musical Sponges: HMRC Makes Tax Feel Good in new Campaign

Nov. 13, 2025

Rubber Ducks, Bubbles and Musical Sponges: HMRC Makes Tax Feel Good in new Campaign

New campaign builds on ‘You’re On It’ work targeted at adults aged 18-65 in the UK

Billion Dollar Boy and Portal Launch First Creator Conversion Tracker for Third-Party Retailers

Nov. 13, 2025

Billion Dollar Boy and Portal Launch First Creator Conversion Tracker for Third-Party Retailers

The partnership includes an exclusive integration via API into Billion Dollar Boy Group’s proprietary creator marketing discovery