DR P3: P3 Mission

7.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Denmark

Industry:

Media

5 years ago, The World Health Association recognized burn out officially as a new disease. Today, 44% of Danish youth is feeling burned out*. The number of young people suffering is increasing. Danish public service radio and TV-station has a mission to turn the tide in a mission to find out what makes the youth happy and encourage them to do more of that – to avoid burnout.

Credits

Advertising Agency:

Uncle Grey, Copenhagen, Denmark

Creative Chairman:

Lars Samuelsen

Creative Director:

Clara Prior-Knock

Creative:

Jacob Grandt, Cecilie Jelstrup Larsen, Nicoline Grace Paulsen, Simon Frøsig

Editor & Motion GFX Artist:

Thorbjørn Fessel

Head of Production:

Anja Erngart

Digital Director:

Kasper A. Nielsen

Chief Operating Officer:

Charlotte Porsager

Loumkloster Light:

Alexander Rindom Andersen, Jonathan Grinderslev Jensen, Solits B.V

Head of Sales UK and Scandinavia:

Mariana Belivanaki

Cross-category Producer, DR Youth:

Dorthe Duvander Kragh

Editor in Chief, DR Youth:

Malene Birkebæk

Head of indie TV commissioning, DR Youth:

Linda Etgar

Project Manager DR Youth:

Marina Jensen

Partners:

Ebbefos Fonden, Ostifterne

Date:

March, 2023

Ad of the day

Ad of the Day | Lacoste: Play Big 10.0 Ad of the Day | Nestle: Unforgettable Recipes 10.0 Ad of the Day | Teamwork.com: The Client 10.0

Latest News

Snickers Launches Missprompting Campaign: "Don't AI When You're Hungry"

Apr. 25, 2024

Snickers Launches Missprompting Campaign: "Don't AI When You're Hungry"

Campaign by T&P Powered By Mirum, a VML agency, features images created by generative artificial intelligence from the typing errors of confused users

Mah Ferraz Opens New Edit House "Church"

Apr. 25, 2024

Mah Ferraz Opens New Edit House "Church"

Church is a congregation of globally-minded Film Editors who seek to bring creative visions to life