Sainsbury's: TU and ME

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

New Commercial Arts, with client Tu (Sainsbury’s), launch their second instalment of the Tu & Me brand campaign. Mirroring the creative treatment of A/W '22 but with even more focus on bringing the storytelling to life whilst highlighting versatility and value for money.

Credits

Advertising Agency:

NCA, London, UK

Founder/CEO:

James Murphy

Founder/CSO:

David Golding

Founder/CCO:

Ian Heartfield

Founder/Artistic Director:

Nici Hofer

Founder/Director of Production & Operations:

Matt Craigie-Atherton

Creatives:

Joe Fitzgerald, Kim Hutcheson

Deputy Head of Production:

Georgia Dickenson

Project Director:

Sylvie Edwards

Business Director:

Mel McMillan

Account Manager:

Zahra Banday

Planner:

Cara Van Rhyn

Production Company:

Rosco Productions

Director:

Mel Bles

Producers:

Emily Miles, Emma Turpin, Joy Hart

DOP:

Marc Pritchard

Editing Company:

Wild Island Films

Editor:

Ricardo Fusetti

Edit Producer:

Jamie Wiffen

Post Production:

Coffee & TV

Post Producer:

Kathryn Tallis

Audio Post Production:

Wave

Sound Designers:

Ben Gulvin

Music Supervision:

Leland Music

Photographer:

Mel Bles

Retouching:

King Henry

Design:

King Henry

Date:

March, 2023

Latest News

Apr. 15, 2024

The Industry Club Goes 100% Employee Owned as it Marks 13 Years

Team to have a "meaningful stake" in present and future Celebrating 13 years in business as a team of 10 Launching Just One Tree initiative to combat climate change

Apr. 15, 2024

Ad of the Day | Dove Marks 20 Years of Real Beauty With a Renewed Commitment to "Real" and Pledge to Never Use AI

The campaign was created by Brazilian independent agency Soko, to challenge and transform the portrayal of women on AI-generated content