eBay: Director's Cat

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Today, global online marketplace eBay launches "Director’s Cat": an awareness campaign for its refurbished and second-hand products for the Italian market. It's the next installation in the ‘Inspired by an eBay Story’ platform, but this time with a difference. Created by independent creative agency DUDE, "Director’s Cat" launched on national Italian TV channels yesterday. It takes a fresh approach to the weird and wonderful stories of eBay buyers and sellers by starting the story from the ending and telling it backwards.

Credits

Advertising Agency:

DUDE, Italy

Date:

February, 2023

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025