Fussy: Believe the Fuss

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Fussy, the UK's top-rated refillable natural deodorant is gunning for the top of the charts, joining forces with advertising agency 10 Days. The result is a fresh 90s rap inspired music video with Deborah Meaden showing off her dance moves with aluminium aliens, and an epic battle between nature’s finest and the unnatural baddies.

Credits

Advertising Agency:

10 Days,London, UK

Date:

October, 2024

Latest News

Aug. 07, 2026

Honest Kids Gets Brutally Honest for Back-to-School Campaign

The campaign was created in partnership with the brand’s agency partner, Havas Chicago with Annex Chicago handling all content creation and production

Aug. 07, 2026

Target Darts Appoints 50 Sport as Agency of Record to Lead on Strategic and Creative Transformation

As darts continues to attract record audiences and growing participation worldwide, Target is investing in a more connected approach to engaging players