Fussy: The Fussy Pits

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Health, Beauty

Keep your armpits and the planet happy this Christmas as carol singers "The Fussy Pits" are here, aiming for Christmas Number 1 with a brand new Charity Christmas single featuring Dragons’ Den fav Deborah Meaden…bringing a touch of silliness to the world when we all need it most. Who needs John Lewis now?

Credits

Advertising Agency:

10 Days, London, UK

Chief Smelly Officer:

Matt Kennedy

Director/Creative Director:

Jolyon White

Creatives:

Alex Taylor, Alek Lewin

Creative Directors:

Alex Lucas, Jon Farley

Creatives:

Emily Downing, Olivia Weston

Composer/Sound:

Dominic White

Producers:

George White, Eleanor Harvey

DOP/Editor/Colourist:

Josn Armstrong

1st AC:

Alek Lewin

Art Department:

Eleanor Harvey

Wardrobe:

Viva Wright, Eleanor Harvey

MUA + Armpit Stylist:

Gracie Cox

Date:

November, 2022

Latest News

Jun. 18, 2026

DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time

Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation

Jun. 18, 2026

PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil

The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025