Green Mountain Coffee: Sourcing

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

Fair-trade sourcing of coffee beans, while a commendable business practice, seems like an awfully snoozy topic for TV commercials. Would swift-paced voiceovers and quick-cut imagery draw in viewers and hold their attention? If this sounds appealing, perhaps Havas New York’s latest effort for Green Mountain Coffee will make your heart beat faster. The ad below opens with a guy placing one of the company’s K-Cups in a coffee maker from sibling brand Keurig. A perky voiceover says, “This is the story of Green Mountain Coffee and fair trade, told in the time it takes to brew your cup.” We then jet off to La Plata, Colombia, to meet Boris, a farmer who grows “mind-blowing coffee” (and hangs out with a pooch named Pepe).

Credits

Advertising Agency:

Havas, New York, USA

Chief Creative Officer:

Toygar Bazarkaya

Executive Producer:

Peter Feldman

Creative Directors:

Tommy Troncoso, Nazly Kasim

Associate Creative Directors:

Reuben Orter, Ben Butler

Managing Director:

Morgan Seamark

Account Director:

Laura Brillanti

Account Executive:

Stella Continanza

Director:

John Merizalde

Production Company:

Whitelist Content

Producer:

Dustin Highbridge

Editorial:

Whitelist Content

Date:

February, 2017