McDonald's UK: Steve
Media Type:
TV
Brand
Agency
Country:
Industry:
Steve is in fact a real food quality expert within the McDonald’s supply chain who is responsible for making sure there is nothing but whole cuts of beef in McDonald’s burgers. In the ad, he manages to take us through the whole beef patty making process-demonstrating that it’s just beef at every stage of the production process.
Credits
Advertising Agency:
Leo Burnett London, United KingdomCCO:
Chaka SobhaniBoard Account Director:
Sarah KayAccount Director:
Sam HoulstonSenior Account Manager:
Jack BrenmanAccount Manager:
Charlotte JackmanAgency Producer:
Abbie McLeanDirector/Production Co.:
Jim GilchristProducer:
Tex TraviDoP:
Tim Maurice-JonesMedia Planning/Buying:
OMDDate:
February, 2017
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 22, 2026
Gerety Awards Celebrates Brazilian Winners at its First-Ever Winners Cocktail in Sao Paulo
The evening recognised five trophies awarded to Brazilian agencies BETC HAVAS and AMPFY
Oct. 22, 2026
AI Movie Awards Reveals 30 Finalists Ahead of London Ceremony
The finalists span categories including Best Short, Best Animation, Best Thriller, Best Sci-Fi, Best Ad, Best Music Video