Health Service Executive: Survive

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Professional Services

Campaign features a cast, including some real life ex-smokers, who have agreed to share their experiences of quitting to inspire others smokers to quit. Some people in the ad are in the moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.

Credits

Advertising Agency:

Irish International, Dublin, Ireland

Director:

Steve Cope

Creative Director:

Des Kavanagh

Art Director:

Clayton Homer

Copywriter:

Dillon Elliott

Producers:

Andrew Counihan, Chris Cable

Executive Producer:

Nick Crabb

DoP:

Clive Norman

Production Company:

2am

Edit Company:

Stitch

Editor:

Phil Currie

Date:

April, 2017