Helsi: Mask The Tunnels, 1

9.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Client: Helsi is an IT health service that in cooperation with government hospitals helps people care of their health. Problem: In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless. Solution: The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.

Credits

Advertising Agency:

Havas Creative Group Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head Of Communication:

Helene Medved

Date:

March, 2020

Latest News

Oct. 01, 2026

Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA

Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs

Oct. 01, 2026

Sibling Rivalry Welcomes Director Gracie Koh

Gracie represents a new generation of socially-fluent director-creators moving seamlessly between culture and content