Helsi: Mask The Tunnels, 3
Media Type:
Print
Country:
Industry:
Client:
Helsi is an IT health service that in cooperation with government hospitals helps people care of their health.
Problem:
In Ukraine majority of people wearing surgical face masks pull them down under their noses. And that makes masks useless.
Solution:
The agency came up with the idea to make people wear masks properly. The idea shows that unmask nose holes are a perfect way for heavy virus traffic.
Credits
Advertising Agency:
Havas Creative Group UkraineCreative Director:
Eugene IvasyukArt Director:
Pavlo Melnyk-KrysachenkoHead Of Communication:
Helene MedvedDate:
March, 2020Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing
