Helsi: Risky Holidays

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Product: Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals. Problem: Majority of Ukrainians plan family holiday gatherings despite pandemic restrictions. And that will put elderly at the risk. Solution: In order to remind people that the holiday season is a risky business for the elderly, we depicted Santa Claus, a unilaterally loved oldest known living person, being in danger.

Credits

Advertising Agency:

Havas Ukraine, Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head of communication:

Helene Medved

Date:

December, 2020