Helsi: Risky Holidays

9.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Ukraine

Industry:

Health, Beauty

Product: Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals. Problem: Majority of Ukrainians plan family holiday gatherings despite pandemic restrictions. And that will put elderly at the risk. Solution: In order to remind people that the holiday season is a risky business for the elderly, we depicted Santa Claus, a unilaterally loved oldest known living person, being in danger.

Credits

Advertising Agency:

Havas Ukraine, Ukraine

Creative Director:

Eugene Ivasyuk

Art Director:

Pavlo Melnyk-Krysachenko

Head of communication:

Helene Medved

Date:

December, 2020

Latest News

Jan. 22, 2021

Ojo de Tigre Looks Beyond the Cinematic Cliches of Advertising in Humorous Mezcal Ad

Starring actor, producer, and Ojo de Tigre co-founder Luis Gerardo Méndez

Jan. 22, 2021

Ad of the Day | HAK Introduces "Intelligent Plate" Designed to Help Children Eat More Vegetables

The Helping Plate was developed with DDB Unlimited and is based on scientific insights