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Helsi: Risky Holidays
Media Type:
Print
Brand
Agency
Country:
Industry:
Product:
Helsi is an IT health service which helps people to care about health online in cooperation with government hospitals.
Problem:
Majority of Ukrainians plan family holiday gatherings despite pandemic restrictions. And that will put elderly at the risk.
Solution:
In order to remind people that the holiday season is a risky business for the elderly, we depicted Santa Claus, a unilaterally loved oldest known living person, being in danger.
Credits
Advertising Agency:
Havas Ukraine, UkraineCreative Director:
Eugene IvasyukArt Director:
Pavlo Melnyk-KrysachenkoHead of communication:
Helene MedvedDate:
December, 2020
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