Lacoste: Play Big, Venus Williams
Media Type:
Print
This year, Lacoste is reaching new heights with its larger-than-life brand campaign, “Play Big”. Exploring uncharted territories and placing art at its very heart, 2024 is undeniably a big year for the Crocodile.
Credits
Advertising Agency:
BETC Paris, FranceDate:
April, 2024More from Lacoste
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