Lacoste: Theo Curin

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.

Credits

Advertising Agency:

BETC, Paris, France

Executive Creative Director:

Rémi Babinet

Creative Directors:

Aurélie Scalabre, Olivier Aumard

Art Director:

Julien Vergne

Copywriter:

Alexandre Girod

Assistant Art Director:

Mathis Payet

Agency Managers:

Fanny Buisseret, Romain Cialdella, Theophile Geslain

Traffic Manager:

Nathalie Sanseigne

Production Company:

GENERAL POP

Director:

Axel Delwarte

Sound Production:

Axel Guenoun

Date:

April, 2022