Lacoste: Timeless

9.9

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Fashion

A story of an epic journey and love at first sight. The hero embarks on a turbulent quest throughout the decades: the style evolves, but the polo maintains its inalterable elegance. Life is a beautiful sport, since 1933. The new brand film from Lacoste celebrates the French savoir faire and timeless polo elegance that has effortlessly shifted through the decades, from its conception in 1933 to the present day.

Credits

Advertising Agency:

BETC Paris, France

Co-Production:

Wanda

Post Production:

Mikros Image

Date:

May, 2017

Latest News

Jul. 29, 2026

Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign

The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising

Jul. 29, 2026

Neighborhood Watch Signs Award-Winning Director La Pele

La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing