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Lenovo: Always Get Back Up

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Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Electronics, Technology

reative studio Covert recently contributed VFX to “Always Get Back Up,” an epic hero spot as part of a 360° campaign for Lenovo Legion, Lenovo’s premium gaming brand. Created in collaboration with WPP brand design agency Design Bridge and Partners London, “Always Get Back Up” celebrates the resilient spirit of gamers across the world, capturing the gritty experience of gaming as if it were real life.

Credits

Advertising Agency:

Design Bridge and Partners

Creative Partner:

Marta Swannie

Design Director:

Erik Brattested, Callum Mickelson

Senior Designer:

Daniel Cramer

Senior Producer:

Jane Rattle

Head of Production:

Christine Richter

Client Partner:

Jon Sloneem

Senior Account Manager:

Monica Yogaretnam

Production Company:

A Running Commentary

Director:

Eric Lynne

Co-Founder & EP:

Alex Bedford, Ben Parkin

Producer:

James Fuller

DOP:

Russ Fraser

Production Designer:

Hatty-Ellis Coward

VFX Company:

Covert

Creative Director:

Simon Dewey

VFX Supervisor:

Hasan Khan

Shoot Supervisor:

Hasan Khan

CG Lead:

Oscar Hill

CG Artists:

Aram Hakze, Adrian Russell, Cloe Adenot, Daniel Stenhouse, Farzad Nojumi, Lewys Rhodes, Pablo Focareta, Rafa Zabala, Remy Herisse, Robert Millin, Tammy Smith

CG FX:

Thanos Topuzis

Motion Graphics:

Dan Palmer, Ivan Hryhorjuk

Matte Painting:

Fabio Santoro

Compositing:

Alex Munteanu, Anastasios Agiakatsikas, Anselm Lier, Federico Funari, Lonni Wong, Nick d’Aguiar, Neil Alford, Philip Sorsoryan, Rich Watson

Online:

Rich Watson

Stills Retouching:

Andrew Walsh