Lenovo: The New Nudes, Sweden
Media Type:
OnlineCountry:
Industry:
There’s more nudity on the internet than ever before. At the same time, life online couldn’t be further away from reality. Rehearsed poses, retouching and filters enable us to show off our most flattering, not completely natural side. That’s why four Nordic influencers – Beatrice Reiman, Julia Sofia Aastrup, Martine Halvorsen and Benjamin Peltonen – were challenged to model during a croquis session, completely without filters. The aim is, based on the already established message #JustBeYou by Lenovo Yoga, to highlight internet culture with its nudity, retouching and filters.
Credits
Advertising Agency:
BBDO Nordics, SwedenDate:
September, 2022Ad of the day
Ad of the Day | Aruba Tourism Authority: The Aruba Effect 9.0 Ad of the Day | Dove: The Code 10.0 Ad of the Day | Vienna Tourist Board: Microdose Vienna 9.0Latest News
Apr. 19, 2024
Jung von Matt Brings Immanuel Kant back to Life via AI: as a 23-year-old Influencer
The great German thinker is sharing his philosophical thoughts via Instagram
Apr. 19, 2024
The Many Plans for Summer Campaign for Outshine®
The Many has won an assignment to create the Summer 2024 marketing campaign for Outshine, Nestlé's brand of fruit-based frozen snacks