Ad of the Day | Lenovo: YOU

9.5

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader. Led by Emily Ketchen, Chief Marketing Officer and VP of Lenovo’s Intelligent Devices Group and International Markets and created by VML Atlanta, the creative strategy places the creative, consumer, or commercial user aka “You” at the center of the campaign: “You” as a creative focal point, illustrates how AI learns from you, intuitively personalizing your Lenovo device to help you, protect you, supercharge you and inspire you.

Credits

Advertising Agency:

VML, Atlanta, USA

Chief Creative Officer:

Tom Murphy

Chief Creative Officer:

Jared Kozel

Executive Creative Director:

James Beikmohamadi

Creative Director:

Haley Kochersperger

Associative Creative Director:

Kimberly Blasnik

Senior Designer:

Heidi Keller

Art Director:

Lauren Sanders

Copywriter:

Jeff Phungglan

Designer:

Natasha Rodgers

Director, Experience Design:

Molly Hawthorne

Senior Producer:

Marlena Villery

Production Company:

Tomorrow

Director:

Drew Kirsch

Executive Producer:

Brynne Copping

Line Producer:

Ian Blair

Director Of Photography:

Adri Del Val

Editorial / Post Production:

Cut + Run

Editor:

David Gesselbauer

Assistant Editor:

James Donahue

Edit Company Producer:

Malia Rose

Music Company:

Walker

Executive Music Producer:

Dottie Scharr

Sound Design Company:

Sonic Union

Sound Designer:

Steve Rosen

Animation Company:

Buck

Date:

October, 2024

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