Lenovo: Boot or Bust
Brand
Agency
Country:
"Boot or Bust is a multi-touch-point campaign that showcases Lenovo’s RapidBoot technology for Windows 7. Would a simple product demo do? No way. Instead, we put Lenovo’s laptop where its mouth is and created the most over-the-top product demo ever tried"
Credits
Advertising Agency:
McKinney, Durham, North Carolina, USAChief Creative Officer:
Jonathan CudeGroup Creative Director:
Glen FellmanArt Director:
Rachel MarshallCopywriter:
Alex SaizAgency Producer:
Naomi NewmanProduction Company:
HumbleDirector of Photography:
Joe JenningsProducer:
Kayellen Moran
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