Previous Ad
Ad of the Day | Corona Beer: Sunshine Specialists
Next Ad
WWF: Our home, our treasured planet
Lenovo: Yoga Art
Media Type:
Experiential
Brand
Agency
Country:
Industry:
Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.
Credits
Advertising Agency:
Ampfy, Sao Paulo, BrazilChief Creative Officer:
Fred SiqueiraAssociate Creative Director:
Will FerrariArt Director:
Alexandre NascimentoCopywriters:
Udo Nery, Will FerrariDate:
June, 2017
Ad of the day
Ad of the Day | Emirates NBD: Financial Wellbeing
0.0
Ad of the Day | AXE: Fine Fragrance Collection
9.5
Ad of the Day | Corona: For Every Slice of Sun
8.8
Latest News
Oct. 14, 2024
Epoch Welcomes Director Ric Cantor to UK Roster
Epoch will represent Ric in the UK, Amsterdam, Ireland, and Asia
Oct. 14, 2024
Ogilvy Consulting Paris Appoints Lorya Roblin Partner
She will work closely with Benoit de Fleurian, Head of Ogilvy Consulting Paris