Lenovo: Yoga Art

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Electronics, Technology

Yoga are Lenovo's laptops with four different modes of use. To show it for the consumers, we created an innovative campaign inviting four street artists to customize four Yoga laptops on social networks. The live videos took four days, with some of the best Brazilian artists: Zezao, Mari Pavanelli, Muretz, and Cranio. They had only one hour to customize one Lenovo Yoga. Everything was shot and broadcasted online, totaling over 240 minutes of live video and creating four masterpieces that wowed millions of people.

Credits

Advertising Agency:

Ampfy, Sao Paulo, Brazil

Chief Creative Officer:

Fred Siqueira

Associate Creative Director:

Will Ferrari

Art Director:

Alexandre Nascimento

Copywriters:

Udo Nery, Will Ferrari

Date:

June, 2017