Lucozade։ Football x Renovators

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Non-Alcoholic Drinks

England star Jude Bellingham has been announced as Lucozade’s newest athlete in its latest ad, ‘Football x Renovators’, created by adam&eveDDB, which follows the brand’s previous ‘Bring the Energy: Basketball x Northern Soul’ campaign. This new ad launches today in the build-up to Britain’s summer of sport. The spot is the second film to debut Lucozade’s ‘Bring the Energy’ campaign – a major new brand platform and rallying call that shows how Lucozade helps people to rise to the challenge and move with energy in the moments that matter to them. Launched in April, the platform marks the brand’s biggest launch in its 97-year history

Credits

Advertising Agency:

adam&eveDDB, London, UK

Chief Creative Officer:

Richard Brim

Creative Directors:

Christian Sewell, Andy McAnnaney

Art Director:

Christian Sewell

Copywriter:

Andy McAnnaney

Social Creative:

Molly Johnstone

CEO:

Miranda Hipwell

Chief Strategy Officer:

Martin Beverley

Head of Planning:

Will Grundy

Senior Planner:

Jack Gilbert

Head of Production:

Nikki Cramphorn

Agency Producer:

Sally Patterson

Creative Director of Design:

Chris Chapman

Project Manager:

Linda-Aileen Macfarlane

Chief Client Officer:

Sam LeCoeur

Managing Partner:

Mike Stern

Business Director:

Cicely Milsom, Sam Perez

Account Director:

Lily Henry

Account Manager:

Sophie Eyre

Account Executive:

Archie Elson

Legal:

Tom Campbell

Production Company:

Rouge

Director:

Sam Brown, Joe Connor

DoP:

David Proctor, Harry Wheeler

Managing Director:

Kate Taylor

Producer:

Polly Ruskin, Fred Bonham Carter

Production Manager:

Francesca Resteghini

Choreography:

Supple Nam

Audio Production:

Factory

Sound Engineer:

Ant Moore

Sound Engineer:

Jack Hallett

Sound Producer:

Beth Massey

Editor:

Ellie Johnson/ Ten Three

Music Supervisor:

Leland

Music Track:

Roll Call

Music Master / Publisher:

Carlin Music Delaware

Composers:

Tedra Wilson, Marquis Gasque, Terry Wedington Jr

Artist:

TSU Terry, Mighty Mark, TT The Artist, Cartell Green Brown

Post Production Company:

Untold Studios

Shoot Supervisors:

Ben Cronin, Alex Grey

Creative Director:

Ben Cronin

VFX Supervisor:

Alex Grey

VFX Artist:

Tom Humphrey, Jess Kavasogl, James Primhak, Kerim Camdzic

Colourist:

Julien Alary

Colour Assistant:

Malin Imerslund

Executive Producer:

Ian Berry

Producer:

George Reid

Media Agency:

Essence Mediacom

Partnerships Agency:

Wasserman Media Group

Sonic Branding Agency:

Sonicbrand

Brand Design Agency:

Pearlfisher

Agency PR:

Persuasion Communications

Chief Marketing & Innovation Officer, SBFE:

François Bazini

Marketing Director SBF GB&I:

Elise Seibold

Head of Core Brand, Strategy & Innovation, Lucozade:

Holly Fergusson

Head of Core Brand Expansion & Execution, Lucozade:

Roxana Parvizi

Creative Planning Advisor:

Michel Sara

Date:

May, 2024

Ad of the day

Ad of the Day | Nike/NOCTA: Yes Man Full 9.5 Ad of the Day | Pizza Hut: Every Four Years 9.8 Ad of the Day | Airalo: Connection Means the World 0.0

Latest News

Mike Harmer Joins Eyeballs as Co-Founder

Jul. 15, 2026

Mike Harmer Joins Eyeballs as Co-Founder

Announcement comes as the company launches its new website and integrated visibility offering

Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic

Jul. 15, 2026

Pizza Hut Unveils Nostalgic Limited-Edition Capsule Collection Celebrating the Originals who Made the Hut Iconic

The collaboration celebrates Pizza Hut's Heritage, Book It!, and the people who made the brand iconic