McDonald's: Separated


Media Type:

Design Design









Everyone loves McDonald’s and the feeling is mutual. But at this point, the brand loves even more to know its customers and employees are doing well. With that in mind, the Arcos Dorados, the largest independent McDonald's franchise in the world, closes the dining/seating rooms of its restaurants in Brazil from next Monday, March 23, a measure to protect everyone in this moment of expansion of the contamination by the Covid-19. In addition, the official logo of the brand will be changed exclusively on social networks indefinitely; a McDonald’s idea in Brazil developed by the agency DPZ&T: “Separated” for a moment so that we can always be together. The recommendation is that, temporarily, its more than 1000 restaurants in Brazil will serve customers exclusively through Delivery, Drive-thru and, in some situations, orders in street stores.


Advertising Agency:

DPZ&T, Brazil


March, 2020

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