Mercedes-Benz Cabriolet: #LookUp
Media Type:
Experiential
Brand
Agency
Country:
Industry:
The immersive C-Class Cabriolet VR experience will reawaken your sense of wonder with a fantasy drive. This is an experience that can’t easily be described, and has to be felt to fully understand. That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened.
Credits
Advertising Agency:
Network BBDO, Johannesburg, South AfricaExecutive Creative Director:
Brad ReillyArt Director:
Juliet HoneyCopywriter:
Annette de KlerkChief Creative Officer:
Mike SchalitStrategist:
Michael BlundenProducer:
Loli BishopProject Director:
Neray NaickerProduction House:
Sinister StudiosVisual Effects Supervisor:
Christian van der WaltPost Producer:
Dries UysHead Animator:
Jarrod SheldonHead Compositor:
Novak MilerAnimators:
Kyly Sheldon, Gerbrand Nel, Yolandi Meiring, Ernst Du Plessis, Nic Van Rensburg, Minette Wasserman, Malusi Tugwana, Michael ErasmusMusic and Composition:
Audio MilitiaSound Design:
Craig HawkinsMusic Composition:
Paul NorwoodDate:
March, 2017More from Mercedes-Benz
Mercedes-Benz EQ: Nature or Nothing, 6
10.0
Mercedes-Benz EQ: Nature or Nothing, 5
0.0
Mercedes-Benz EQ: Nature or Nothing, 4
1.0
Mercedes-Benz EQ: Nature or Nothing, 3
5.5
Mercedes-Benz EQ: Nature or Nothing, 2
5.5
Mercedes-Benz EQ: Nature or Nothing, 1
3.0
Mercedes-Benz EQ: Nature or Nothing
10.0
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Sep. 30, 2026
Chili's Turns Decades of Defining Suburb Culture into Style with the "Suburban Collection" Merch Line
Meet the Suburban Collection, where comfort is king and the only real dress code is that you show up dressed
Sep. 30, 2026
UK Supermarkets Struggle to Stand Out as 63% of Grocery Content Uses Stock Music
Aldi tops UK table at 32nd globally, but deployed its sonic logo in just 1% of content analysed, while all of the world's top 10 performers have sonic logos