MINI: Love Label

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Media Type:

Print Print

Brand

brand

Country:

France

Industry:

Automotive

MINI France adds two colors to the energy label now compulsory on all car advertisement in France to turn it into a rainbow flag. This improved label becomes a symbol of MINI’s support for LGBTQIA+ communities, in the context of Pride Month celebration in June. With the "Love Label", MINI increasingly raises awareness for the communities in the days leading to the French pride parade, on June 25th.

Credits

Production Company:

MediaMonks

Creative Director:

Jojo Hicks

Art Director:

Domenico Prestopino, Thomas Grandperret

Copywriting:

Angélique Wages

MINI Credits:

Guillaume de Sazilly, Sylvain Vaquez, Julien Dupouy

Account Services:

Arthur Piaulet, Léa Couty

Social Media:

Chloé Mahé, Nina Khayat, Elias Lebeau

Community Management:

Togdjim Nodjirim

Date:

June, 2022

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