MINI: This Day Forward

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Stay Open. When you reach a crossroads, do you play it safe or take a risk? Faced with certain security or embracing the unknown, Jake wrestles with that challenge while cruising the sunny streets of Miami in his MINI Convertible.

Credits

Advertising Agency:

WCRS, London, UK

Creative Director:

Chris Ringsell

Account Handling:

Tom Crossley, Eve Bui, Archie Tollast

Planning:

James Stevenson

Production Company:

Soup

Director:

Joachim Back

Producer:

Ulrika Alkerlind

Editor:

Jeppe Bodskov

Post-Production:

Pirates 'n Paradise

Audio:

LOFT Studios

Date:

February, 2016

Latest News

Oct. 02, 2026

Mark Allen & Co. Names Isaac Benjamin Vice President and Stacey Richman Account Director

Former sunshine Sachs Morgan & Lylis and DAZN North America communications leaders join firm's New York office

Oct. 01, 2026

Uber Eats Turns Fans Rituals into the Heart of its new Campaign with LALIGA

Gerard Pique and Iker Casillas return as protagonists to react, with their usual rivalry, to the superstitions of fans from the competition's 20 clubs