MINI: This Day Forward

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Automotive

Stay Open. When you reach a crossroads, do you play it safe or take a risk? Faced with certain security or embracing the unknown, Jake wrestles with that challenge while cruising the sunny streets of Miami in his MINI Convertible.

Credits

Advertising Agency:

WCRS, London, UK

Creative Director:

Chris Ringsell

Account Handling:

Tom Crossley, Eve Bui, Archie Tollast

Planning:

James Stevenson

Production Company:

Soup

Director:

Joachim Back

Producer:

Ulrika Alkerlind

Editor:

Jeppe Bodskov

Post-Production:

Pirates 'n Paradise

Audio:

LOFT Studios

Date:

February, 2016

Latest News

Sep. 08, 2026

Eight Artists Reimagine Oscar-Nominated Efthimis Filippou's Script With AI

Oscar-nominated screenwriter Efthimis Filippou, behind The Lobster, The Killing of a Sacred Deer and Kinds of Kindness, collaborates with MikeTeevee on a new experiment in AI filmmaking

Sep. 08, 2026

The Iconic Dupe: OMHU Copied its Own Sofa

The limited edition "dupe-version" TEDY™ sofa dropped in a familiar "dupe-orange" colourway