Persil: The Autograph
Media Type:
TV
Brand
Agency
Country:
Industry:
Revealing a bold change in direction for its successful Dirt Is Good platform, the touching three-minute film starring Arsenal and England player Bukayo Saka follows the journey of a young Arsenal fan whose prized shirt, signed by Saka, falls victim to an unexpected villain – Persil's new washing capsules with first-time stain removal, which show no mercy in removing the precious autograph in a matter of minutes.
Credits
Advertising Agency:
LOLA MullenLowe, Madrid, SpainDate:
March, 2024
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