Volkswagen: RooBadge

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Australia

Industry:

Automotive

A seemingly simple device that fits neatly over a Volkswagen’s front badge could save countless kangaroos, and regional Australian drivers, as well as hundreds of thousands of dollars in damage by emitting a warning signal to kangaroo species of a vehicle’s approach. Developed over three years by Volkswagen Australia and the DDB Group in consultation with the University of Melbourne and WIRES, it is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country.

Credits

Advertising Agency:

DDB Australia, Sydney

Digital ECD:

David Jackson

Creative Partner:

Noah Regan

National Chief Creative Officer:

Stephen de Wolf

Chief Creative Officer:

Ben Welsh

Chief Creative Officer:

Tara Ford

Executive Creative Director:

Matt Chandler

Creative Partner:

Tim Woolford

Creative Partner:

Tommy Cehak

Creative:

Chris Ott

Managing Partner:

Nick Russo

Business Director:

Natalija Bouropoulos

Business Executive:

Oscar Kennedy

Group Head of Delivery:

Adrian Jung

Head of Integrated Content:

Renata Barbosa

Head of Integrated Content:

Sevda Cemo

Senior Producer:

Rene Shalala

Senior Producer:

Tania Jeram

Integrated Producer:

Laura Oleart

Producer:

Natalie Greaves

Senior Art Director:

Morteza Shahbake

Senior Editor:

Rhys Day

Technology Partner:

Nakatomi

Research Partner:

The University of Melbourne

Industrial Design Partner:

Vert Design

Design Agency:

Interbrand Australia

Music and Sound:

Mosaic

DOP:

Simon Hammond

Production Assistant:

Mason Walker

Grade:

Fergus Hally

Drone:

Flying Robot

Director, Volkswagen Commercial Vehicles:

Ryan Davies

Head of Marketing and Product, Volkswagen Commercial Vehicles:

Nathan Johnson

Date:

March, 2024