Samsøe Samsøe: Resell Tag
Media Type:
Online
To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable QR code to make it easier for shoppers to resell clothes. The fashion industry, one of the world’s most polluting industries, is responsible for 10% of global CO2 emissions. Worse, clothing is being worn less and less. The average usage of an item of clothing before it is left in the back of the closet has decreased by more than 85% since 2002, according to data from Euromonitor.
Credits
Advertising Agency:
Uncle Grey, Copenhagen, DenmarkCreative Chairman:
Lars SamuelsenExecutive Creative Director:
Lars DyhrWorldwide Chief Creative Officer:
Javier CampopianoCreative Directors:
Andreas Hoff, Clara Prior-KnockDigital Director:
Kasper Andkjær NielsenClient Service Director:
Josephine Winther-PoupinelArt Director:
Louise Dupont CerroniEditor & Motion Graphics Artist:
Thorbjørn FesselCreative/Photographer:
Rasmus LindCreatives:
Simon Frøsig Christensen, Nicoline Grace PaulsenAccount Manager:
Nina Brinkmann JønlerFinal Arts:
Michael MadsenStrategist:
Gustav ThuesenClient:
Samsøe SamsøeCEO:
Peter SextusSustainability & CSR Manager:
Klara Lykke ReddersenHead of PR & Marketing:
Sofie NiebuhHead of Product:
Andy SørensenHead of Retail:
Christian ØgendahlDate:
May, 2022
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