Samsung: Now Brief

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

BBH Singapore has created the global launch campaign for the Samsung S25 Series, with a focus on positioning Galaxy AI as an indispensable tool that is fundamental to people’s daily lives.

Credits

Advertising Agency:

BBH Singapore

Chief Creative Officer:

Sascha Kuntze

Creative Director:

Charlene Chua, Gustavo Bonzanini, Michael Chin, Chin Wei Hao

Associate Head of Art:

Sid Lim

Associate Creative Director:

Robert Nelk, Mark Peeters

Senior Art Director:

Grace Wong, Koon Hoong Muk

Date:

February, 2025

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