Samsung: Racing to Fiji

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.

Credits

Advertising Agency:

BBH, Singapore

Chief Creative Officer:

Sascha Kuntze

Associate Creative Directors:

Michael Chin, Chin Wei Hao

Senior Art Director:

Christine Lim

Copywriter:

Judy Au

Junior Art Director:

Eunice Tan, Zi Xuan Lee

Managing Director:

Sid Tuli

Head of Growth:

Siying Goh

Date:

September, 2024

Latest News

Oct. 23, 2026

Morrisons Fresh Produce Gets a Monstrous Makeover for Halloween in new OOH campaign by Leo UK

Using simple still-life photography, Morrisons Market Street produce becomes a cast of Halloween monsters

Oct. 23, 2026

Florence Signs Director Jake Vriez Elaar

The New York-based filmmaker joins Florence’s U.S. roster, bringing a Midwestern eye for humor and humanity to advertising, music and narrative work