Samsung: Racing to Fiji

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Singapore

Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.

Credits

Advertising Agency:

BBH, Singapore

Chief Creative Officer:

Sascha Kuntze

Associate Creative Directors:

Michael Chin, Chin Wei Hao

Senior Art Director:

Christine Lim

Copywriter:

Judy Au

Junior Art Director:

Eunice Tan, Zi Xuan Lee

Managing Director:

Sid Tuli

Head of Growth:

Siying Goh

Date:

September, 2024

Latest News

Jun. 24, 2026

Humanat Launches Eye-Popping OOH Campaign for Booksy

Guerrilla-style campaign squarely aimed at dallas-fort worth beauty and wellness professionals

Jun. 24, 2026

M+C Saatchi Sport & Entertainment Appointed as Global PR Agency for Boss and Hugo

The agency will work for BOSS and HUGO across key brand and business moments