Samsung: Unfear

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Spain

Industry:

Electronics, Technology

Samsung Espana and Cheil Worldwide Spain have created a ground-breaking AI app for people with autism that autonomously turns down the volume on fear-triggering sounds they find disturbing without isolating them by cancelling out noise altogether. The app is the first ever smart noise-management app that works in real-time to enable people to manage individual sounds to suit their needs. Autism affects around 70 million people globally and many people with autism have auditory sensitivity which can lead to discomfort and anxiety in reaction to certain sounds. The solution is often noise-cancelling headphones that block out all sounds which leads to complete audio isolation. Samsung's advanced-AI app, called Unfear, works with Samsung Galaxy Buds to filter known trigger sounds, including sounds personalized to the user, in order to protect, calm and assist people with Autism Spectrum Disorder (ASD) and hearing disorders.

Credits

Advertising Agency:

Cheil Spain

Global Chief Creative Office:

Malcolm Poynton

Executive Creative Officer:

Alejandro Di Trolio

Creative Directors:

Jaime Azurmendi, Eduardo Vea Keating

Art Directors:

Estanislao Bollain, Aitor Carreira, Jessika de Freitas, Natalia Oltra, Julen Urquia, Andrea Pissarro

Copywriter:

Julen Borge, Andrea Hernando, Markel Otsoa, Alba Blanco, Yerai Gomez

Account Director:

Jaime Arostegui, Lucas Vilela

Agency Producer:

Somos 5

Director:

Gerardo Berna

Producer:

Alberto Sanchez, Maria Jimenez

Editor:

Jesus Davila

Developer Studio:

Acid Tango

Date:

April, 2023

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