Smart: Already Turned, 1
Media Type:
Print
Brand
Agency
Country:
Industry:
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits
Advertising Agency:
BBDO, Düsseldorf, GermanyCreative Managing Director:
Kristoffer HeilemannChief Creative Officer / Executive Creative Director:
Ton HollanderChief Creative Officer:
Kristoffer HeilemannCreative Director:
Jacobo ConcejoArt Director:
Martino MontiCopywriter:
Schakir IslamowIllustrator:
Jesús FernándezAccount Directors:
Marc Hines, Steffen GuentherArt Buying:
Eva A WengenDirector Print Production:
Bernhard BurgDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Aug. 14, 2026
Publicis Spain and Vagisil present "WHAT'S IN MY VAG", the Summer Essentials Almost no one Talks About
Inspired by the viral trend “What’s in my bag?”, the campaign twists the concept into “What’s in my vag"
Aug. 14, 2026
Revry Reveals "King of Drag" Season 2 Cast and Live National Tour
The first drag king competition series returns this fall and hits the road for a 22-city national tour