Smart: Bad Parking, 1

9.7

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

If only every electric vehicle could help you park. It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

Credits

Advertising Agency:

BBDO Berlin, Germany

Chief Creative Officer:

Till Diestel

Executive Creative Director:

Siyamak Jung

Creative Directors:

Pedro Americo, Jeannette Bohne

Senior Copywriter:

Eduardo Balestra

Senior Art Director:

Luis Paulo Gatti

Managing Director:

Mark Hassan

Project Director:

Anja Schwarzmann

Print Producer & Art Buyer:

Betty Zschirnt

Photographer:

Murat Aslan

Production Company:

Pflanz Produktionsservice

Date:

February, 2020