Previous Ad
Sky Sport: Life Needs More Sport, 1
Next Ad
Ad of the Day | Captain Tsubasa: Rise of New Champions
Smart: Worries
Media Type:
Film
Brand
Agency
Country:
Industry:
smart is the first automaker to switch completely from combustion engines to fully electric this year. That’s why the message of the new smart campaign film, picks up on peoples prejudices about electric cars with a good portion of self-irony and a clear solution: drive electric where it makes sense. The film was commissioned by BBDO Berlin and produced by Stink Berlin.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungCreative Directors:
Wolfgang Warzilek, Erick Barrios HernandezHead of Planning:
Sven KoeslingGroup Account Director:
Simone HoockManaging Director:
Mark HassanSenior Planner:
Anna DymkowskaAccount Manager:
Albert HornbachProduction Company:
StinkDirector:
TraktorDOP:
Jo MolitorisVisual Effects:
KatalystDate:
January, 2020
Ad of the day
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Vue: Feel it Forever
9.0
Ad of the Day | Legora: Collaborate Seamlessly Law Just Got More Attractive
9.0
Latest News
Jun. 18, 2026
DAWN's Campaign for Dutch Private Bank Van Lanschot Kempen Reframes Wealth Through the Lens of Time
Created with acclaimed photographer Robin de Puy and production company 100%, the campaign explores the value of time for a new generation
Jun. 18, 2026
PEDIGREE Launches Campaign to Honor Mutts and Change the Meaning of the Term in Brazil
The campaign is a natural next step after the Caramelo platform, created by AlmapBBDO for PEDIGREE® in 2025