Smart: Bad Parking, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
If only every electric vehicle could help you park.
It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”.
The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungCreative Directors:
Pedro Americo, Jeannette BohneSenior Copywriter:
Eduardo BalestraSenior Art Director:
Luis Paulo GattiManaging Director:
Mark HassanProject Director:
Anja SchwarzmannPrint Producer & Art Buyer:
Betty ZschirntPhotographer:
Murat AslanProduction Company:
Pflanz ProduktionsserviceDate:
February, 2020
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