Smart: Bad Parking, 2
Media Type:
Outdoor
Brand
Agency
Country:
Industry:
If only every electric vehicle could help you park.
It hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on. With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their latest OOH and Print campaign called “Bad Parking”.
The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day. The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.
Credits
Advertising Agency:
BBDO Berlin, GermanyChief Creative Officer:
Till DiestelExecutive Creative Director:
Siyamak JungSenior Copywriter:
Eduardo BalestraSenior Art Director:
Luis Paulo GattiManaging Director:
Mark HassanProject Director:
Anja SchwarzmannPrint Producer & Art Buyer:
Betty ZschirntPhotographer:
Murat AslanProduction Company:
Pflanz ProduktionsserviceDate:
February, 2020
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 29, 2026
Cerveza Modelo Uses the Actual size of Modelito to Launch its new Campaign
The launch began with a takeover on Paseo de la Reforma that challenged one of the established rules of out of home advertising
Jul. 29, 2026
Neighborhood Watch Signs Award-Winning Director La Pele
La Pele began her career as an advertising copywriter in London, eventually moving into art direction, then styling, and ultimately embracing directing