Smart: Already Turned, 3
Media Type:
Print
Brand
Agency
Country:
Industry:
The smart fortwo has one of the smallest turning circles available.
It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.
Credits
Advertising Agency:
BBDO, Düsseldorf, GermanyCreative Managing Director:
Kristoffer HeilemannChief Creative Officer / Executive Creative Director:
Ton HollanderChief Creative Officer:
Kristoffer HeilemannCreative Director:
Jacobo ConcejoArt Director:
Martino MontiCopywriter:
Schakir IslamowIllustrator:
Jesús FernándezAccount Directors:
Marc Hines, Steffen GuentherArt Buying:
Eva A WengenDirector Print Production:
Bernhard BurgDate:
July, 2017
Ad of the day
Ad of the Day | Nike/NOCTA: Yes Man Full
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Ad of the Day | Airalo: Connection Means the World
0.0
Latest News
Jul. 09, 2026
Global Marketing Production Advisory APR Names Patrick Lafferty as CEO
The veteran leader will drive APR's AI-powered expansion across production, procurement, and operations
Jul. 09, 2026
MKG Promotes Mary Anne Broccolo to VP, Creative
Expanded creative leadership role reflects MKG's evolution beyond standalone experiential campaigns into broader brand and content ecosystems