Spain's State Lottery: December 21st
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. It is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain.
Credits
Advertising Agency:
Leo Burnett Madrid, SpainCCO:
Juan García-EscuderoECD:
Jesús LadaCD:
Ignacio Soria y Arturo BenllochArt Directors:
Javier Lopez CanleAccount Director:
Sara IglesiasAccount Manager:
Sara CubilloProducer:
Nico Sánchez, Juanjo OcioProduction company:
RCRDirector:
Santiago ZannouExecutive Director:
Miguel EscribanoMusic:
Fernando VelázquezDate:
November, 2016
Ad of the day
Ad of the Day | Nissan: Encounter the Next Electric Intelligence
0.0
Ad of the Day | Nike/NOCTA: Just Like Candy
9.5
Ad of the Day | Pizza Hut: Every Four Years
9.8
Latest News
Oct. 02, 2026
Editorial Company Papercut Announces its "Official" Debut
Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.
Oct. 02, 2026
Crufts Appoints Tommy to Create new Campaign Platform for 2027
New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience