Spain's State Lottery: December 21st
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign picks up on the already famous claim "There's no bigger prize than sharing" to tell a story full of humanity and optimism. It is based on the concept of sharing, a fundamental and unique characteristic of the Christmas Lottery in Spain.
Credits
Advertising Agency:
Leo Burnett Madrid, SpainCCO:
Juan García-EscuderoECD:
Jesús LadaCD:
Ignacio Soria y Arturo BenllochArt Directors:
Javier Lopez CanleAccount Director:
Sara IglesiasAccount Manager:
Sara CubilloProducer:
Nico Sánchez, Juanjo OcioProduction company:
RCRDirector:
Santiago ZannouExecutive Director:
Miguel EscribanoMusic:
Fernando VelázquezDate:
November, 2016
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