BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Feb. 14, 2020

Ad of the Day | BETC presents a new brand campaign for French supermarket E.Leclerc

The campaign celebrates and supportes all the French people trying to be responsible consumers –something that isn’t always easy!

Mar. 01, 2018

Ad of the Day | For the first time in Lacoste's history BETC has initiated a change of the logo

The Lacoste crocodile is making way for ten threatened animals in a collection of extremely limited-edition polo shirts. 

Latest News

Oct. 02, 2026

Editorial Company Papercut Announces its "Official" Debut

Founded by Biff Butler and Brandee Probasco, Papercut is the best-kept secret in post-production no longer. Handmade, from scratch. Now in its second year.

Oct. 02, 2026

Crufts Appoints Tommy to Create new Campaign Platform for 2027

New platform will aim to connect Crufts with a new generation of dog lovers while remaining relevant to its loyal existing audience