BETC Paris

Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more

+33 1 56 41 35 00

Jan. 05, 2023

Would You Tell Your Family if You Won the Lottery ?

New ad campaign for the French Lottery (Loto) by BETC Paris that features a normal family that faces something out of the ordinary

Dec. 23, 2022

Heetch Delivers the Biggest Advertising Campaign of all Time During the World Cup

The BETC agency reveals its very first collaboration with french ride-sharing app Heetch

Dec. 01, 2022

Reporters Without Borders Releases its new Global Campaign Video "Information Warfare"

Devised by the Paris-based advertising agency BETC, this video demonstrate the importance of journalism

Nov. 26, 2022

Boycott or not Boycott? That is the Question that Football Fans are Facing During the 2022 World Cup

So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food

Nov. 22, 2022

Ad of the Day | Swiss Retailer Delivers Epic Christmas Battle

"Cosmic Christmas" from BETC Paris sets out to prove that you can't beat a gift from Manor

Nov. 16, 2022

IT Leader CISCO Helps Businesses Rest Easy from Security Attacks

"Secure Freeze" from BETC uses choreography to show how cyber security solutions empower IT managers to respond in an instant

Nov. 03, 2022

Ad of the Day | Aigle, the Iconic French Outdoor Clothing Brand, Invites You to Reconnect With Nature

With a global campaign from BETC Paris, Aigle reminds us of the importance of a deep breath of fresh air in nature

Oct. 25, 2022

BETC Paris Uses Minecraft to Uncover Dyslexia Symptoms through Gaming

A game-based dyslexia assessment in disguise designed for young people Using Minecraft to transform the learning experience

May. 23, 2022

Ad of the Day | Time To Go On A Road Trip Across The Country

Don't worry about cellular coverage, Bouygues Telecom got you covered

Apr. 27, 2022

Lacoste And BETC Celebrate Unexpected Encounters In New Brand Campaign

The new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters

Apr. 22, 2022

Ad of the Day | Visit Morocco Opens The Doors To Discovery In Kingdom Of Light Film

BETC launches the global tourism campaign

Latest News

Jun. 17, 2026

BURN Studio Signs Rising Director Matheo Fernandes Following Shots and Ciclope Honors

Matheo has quickly emerged as a distinctive new voice working across fashion, commercials and narrative filmmaking

Jun. 17, 2026

Leroy Merlin Transforms Neighborly Notes into Promo Codes

Faced with this reality, Leroy Merlin and agency BETC Fullsix invented: The Neighbors' Promo Code