BETC Paris
Parisian advertising agency, working with clients such as Air France, evian, McDonald's, Canal+, Peugeot, Petit Bateau, Armani, Aigle, Pages Jaunes and many more
+33 1 56 41 35 00
Latest News
Aug. 25, 2026
System1 Launches Test Your Ad Screen: AI Creative Screening Trained on Millions of Human Emotional Responses
New tool, rooted in human emotion, offers predictive metrics at speed and scale
Aug. 25, 2026
Deaf Racing Driver Caleb McDuff Turns Silence into a Competitive Advantage, in new Film
"Fuelled by Silence" aims to help 18-year-old McDuff find new sponsors