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Ad Council

We are where creativity and causes converge. Where media meets message. Where substance meets scale. We are the Ad Council and together we make progres

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Latest News

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

Oct. 02, 2026

We Are Social Introduces new Creator Marketing Model to Combat Outdated Influencer Approaches

New report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Oct. 02, 2026

People's Pension Casts Joe Wilkinson as its "Fairy Godmother" in First Ever TV Campaign

Created with Bountiful Cow and directed by Sye Allen, the campaign uses the familiar unfairness of rigged fairground games as a playful analogy

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